San Francisco, June 1, 2022 – Sitecore®, a global leader in end-to-end digital experience software, today announced the appointment of Peter David to the position of chief financial officer, effective immediately. David joins the fast-growing digital experience leader from SAP where he spent almost 30 years in multiple senior global and regional finance roles.

David joins Sitecore following a two-year period of robust transformation that has seen the company acquire four firms, add over 1,000 new team members and roll-out a series of wide-reaching, innovative cloud-based solutions. His appointment is part of a series of steps designed to solidify Sitecore’s readiness for continued growth.

“Sitecore is on a mission to help our customers’ brands connect with their consumers,” says Sitecore CEO Steve Tzikakis. “Over the past two years, we have made significant gains in the market. The addition of Peter David to Sitecore’s leadership team will act as a further catalyst towards our continued success.”

“I’m incredibly excited to join Sitecore during this phase in its growth trajectory,” explains David. “By drawing on my experience leading successful global and regional finance teams, with a strong focus on stewardship, business partnering and the shift to digital I am thrilled to support Sitecore’s ambitious plans through continued implementation of financial best practice which delivers incredible results.”

To lead Sitecore’s financial teams, David will be based between Sitecore’s new Boston office and Germany. Married with two daughters, he is looking forward to exploring the outdoor pursuits of New England. He replaces John Gardiner who will remain as a strategic advisor to the CEO and the executive leadership team.

About Sitecore

Sitecore is the leading provider of end-to-end digital experience software. Unifying data, content, commerce, and experiences, our SaaS-enabled, composable platform empowers brands like L’Oréal, Microsoft, United Airlines, and PUMA to deliver unforgettable interactions across every touchpoint. Our solution provides the cutting-edge tools brands need to build stronger connections with customers, while creating content efficiencies to stand out as transformation and innovation leaders. Experience more at

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Ryan Levitt
VP of Communications
[email protected]