Geely has launched Lynk & Co, the 1st step in the company’s bid to disrupt traditional car ownership and create a digital community for accessing, owning, sharing and experiencing mobility.
Sitecore Experience Awards
Geely (LYNK & CO)
SEA category: Most intelligent content optimization
Challenges
- Introduce a new, industry-disrupting platform for marketing cars
- Help leading Chinese automotive business sell cars into various European regions
- Change the way people approach car buying/using and mobility
Solutions
- Sitecore Experience Platform (XP 9.3)
- Sitecore Experience Database (xDB)
- Sitecore JavaScript Services (JSS)
- Path Analyzer
- xProfile
- Sitecore Cortex
- Sitecore Marketing Automation
- Sitecore Experience Analytics Tools - xAnalytics
- Sitecore Services
- Integrations include:
- Microsoft Azure PaaS
- Third party translator
Results
- Launched Lynk & Co, the 1st phase of a pan-European digital platform
- Established opportunities for delivering additional services: e-commerce, in-store portal, app development
- Delivered a site with human-centered and experience-based content
Gold Solution Partner
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