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Whole year sales target hit in 2 months


Vehicles reserved every minute


Reservation target met


Rise in time on site


Rise in visitors


The INEOS Grenadier 4x4 is the brainchild of Sir Jim Ratcliffe, car enthusiast, adventurer, and chairman of the INEOS Group. A serious off-roader from the ground up, the Grenadier is a no-nonsense, rugged 4X4 designed to get you there and get the job done. Key to marketing, selling, building the brand, and a customer-centric focus is a Sitecore-powered digital platform that seamlessly integrates the digital experience, connecting web, mobile, CRM, social, and the vehicle configuration tool. 


“Sitecore and EPAM have provided the foundation and digital groundswell of passion for the Grenadier brand that cuts a new path for the automotive industry. It is creating innovative, differentiated, emotional, and relatable experiences, along with immersive personalized moments that others in the industry will want to follow.”

— Matt Dunnakey, Global Head of Marketing, INEOS Automotive

Sitecore Platinum Partner


Since 1993, EPAM Systems, Inc. (NYSE: EPAM) has leveraged its advanced software engineering heritage to become the foremost global digital transformation services provider – leading the industry in digital and physical product development and digital platform engineering services. Through its innovative strategy; integrated advisory, consulting and design capabilities; and unique ‘Engineering DNA,’ EPAM’s globally deployed hybrid teams help make the future real for clients and communities around the world by powering better enterprise, education and health platforms that connect people, optimize experiences, and improve people’s lives.

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