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30k

App downloads

100k

App download target

4k

App-based consumer products and services

24%

Of credit card market share

PROJECT BRIEF

When an Emirates NBD customer opens their More banking app they are transported into a world of product, food, and travel discounts — deals and offers that feel like they are designed just for them. Faced with a saturated and mature market, Emirates NBD turned to Sitecore to differentiate its products and services, develop highly personalized offers, and lift credit card spending from a function to a lifestyle experience.

TESTIMONIAL

“Emirates NBD has become one of the largest and most recognized banking groups in the Middle East by embracing a customer-first mentality. We have partnered with Sitecore and Horizontal Digital to inject the same philosophy into the More app to create great customer experiences and build brand loyalty. Sitecore has enabled Emirates NBD to turn a credit card into a lifestyle experience.”


— Deepakchandran R, Senior Vice President - Head of Retail Assets and Cards

Sitecore Platinum Partner

Horizontal Digital

Horizontal Digital maximizes Sitecore’s capabilities through connected experiences that raise customer expectations. With global expertise across the entire Sitecore Experience Cloud – including the Sitecore Experience Platform (XP), Sitecore Experience Commerce (XC), and Sitecore Content Hub – Horizontal not only maximizes Sitecore investment, but also helps create real-time experiences that build relationships with customers in the process.

Learn more about Horizontal Digital
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