Central and business unit marketers collaborate to transform corporate and specialized marketing

Founded in 1884, SCHOTT is in 34 countries making glass products across sectors including healthcare, technology, energy, automotive, and aerospace. Applications range from heat-resistant glass on the Space Shuttle to glass cooktops in the home. Driven by the need to promote multiple products across multiple industries and targeted at different audiences, SCHOTT had to rethink its digital marketing strategy and how to deliver experiences across segments.

Sitecore makes the SCHOTT portfolio and our spirit of innovation accessible in such a flexible way that we can serve widely differing markets.

Jörg Duhr

Head of Digital Experience, SCHOTT AG

Company Size

16,500 employees