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USA Basketball

USA Basketball increased engagement by 45% with Sitecore

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Mejor transformación de la experiencia digital
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USA Basketball (USAB) is the national governing body in the United States for the sport. In advance of the 2020 Tokyo Olympic Summer games, USAB faced a challenge: how could this lean non-profit organization satiate consumer demand for game schedules, stats, news, videos, and other content during this Olympic season? USAB paired the power of Sitecore with inspiring design to achieve captivating experiences. 

45%

increase in video plays

20%

increase in ad revenue

7

new components added to Sitecore library