Soho House, the global members-only group aimed at the creative community, used its website and digital content to shift perception from ‘our houses’ to ‘our audiences’ which has been critical to helping a location-based organization react to COVID-19 challenges.
Sitecore Experience Awards
Soho House
SEA category: Best innovation with emerging technologies
Challenges
- Improve member experience and expand standard/digital members
- Widen the community, bringing people together
- Produce digital content for non-members
- Consolidate public and membership websites plus 27 House websites
- Provide a digital value exchange for members
- Help a physical contact organization react to COVID-19
Solutions
- Sitecore Experience Manager (XM)
- Sitecore Experience Platform (XP 9.1)
- Sitecore Experience Database (xDB)
- Sitecore JavaScript Services (JSS)
- Sitecore Layout & Dictionary Service
- Integrations include:
- Microsoft Azure PaaS/IaaS
- Salesforce Service Cloud
- Salesforce Marketing Cloud
- Microservice APIs
- Docker
- Kubernetes
- AWS
Results
- Helped evolve from a membership organization to an inclusive platform
- Increased engagement of members by 325% and non-members by 58%
- Delivered a three-fold increase in completed applications in one quarter; six-fold previous year
- Fostered creativity and connections across physical and digital spaces
- Improved ease of use, operational efficiencies
- Enabled a more seamless, digital experience, e.g. virtual, immersive house visits
- Localized content into 8 languages
- Following COVID-19:
- Implemented a quick change from face-face to digital engagement
- Maintained connections with online events, experiences, workshops, classes, content
Platinum Solution Partner
EPAM is a global team of strategists, designers, developers, and architects who collaborate with Sitecore customers to solve the biggest business challenges through the creative application of design thinking and technology solutions.
Learn more about EPAM
