Sitecore's martech stack is made up of a unique blend of Sitecore products and third party tools.  It is ever evolving in order to fit our business needs, customer journeys, budget, and resources. Currently, our stack includes these key Sitecore products:

Sitecore XP 10.0.1 is hosted on App Services within Azure PaaS. We are also utilizing Sitecore Forms to create and manage forms across our site and AI Standard to automatically identify trends and personalize the customer journey.

Sitecore Experience Platform

Sitecore CDP

To unify and activate our customer data

Customer Data Platform

Sitecore Personalize

To deliver curated experiences across the site


Sitecore Search

To predict search intent and display personalized results


Sitecore Digital Asset Management

To streamline the management of our digital content assets

Content Hub DAM

Our tech stack is modular, allowing us to make changes and adjustments to serve the needs of our business and our customers. We incorporate Sitecore products wherever possible, however our key objective is to deliver exceptional experiences to our customers – whether those are best served by Sitecore owned products or other technologies.

Building the perfect composable tech stack

Sitecore is continuously working to build the perfect tech stack and we've learned a lot along the way. Get the key takeaways as shared by our team at Symposium 2022.

Read more

In addition to our Sitecore owned products, our stack currently includes these third party tools:

  • Salesforce for customer relationship management, both of existing and potential customers
  • Pardot for marketing automation and pipeline generation
  • Zoom for meetings across the organization
  • Qualified for on-site chat
  • 6sense for account-based experience creation, providing more useful information to our customers by getting the right message to the right people at the right time
  • Google Analytics for statistical and metrics-based tools for SEO and marketing
  • Google Tag Manager for the configuration, deployment, and management of tags
  • Searchstax for managed Solr service
  • Cloudflare for our Web Application Firewall (WAF)
  • Languagewire for translations
  • Azure PaaS for our production infrastructure. The cloud-based platform is powered by our partner Microsoft