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A bold vision of digital transformation

Insights: Sitecore Blog

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Blog Insights

Personalización

Customer Data Platform

5 maneras en que una CDP impulsa las experiencias personalizadas

La CDP da sentido a tus datos y te abre las puertas a un mundo de posibilidades de personalización

5 minutos de lectura
Blog Insights

Customer Data Platform

Analítica

Insights sobre la gestión de datos de IDC MarketScape

Entiende el mercado de plataformas de datos de cliente (CDP) para que puedas tomar decisiones de marketing más inteligentes

4 minutos de lectura
Blog Insights

Customer Data Platform

Sitecore Experience Manager

Evaluating legacy to composable: United Airlines’ journey

At Sitecore Symposium 2022, United Airlines and Americaneagle.com presented how the airline moved from an all-in-one DXP to a composable approach.

4 min read
Blog Insights
man in glasses

Customer Data Platform

Sitecore Experience Commerce

Real-time personalization 101: What, why, and how

5 min
Blog Insights
hand holding cubes

Content

Transformación Digital

Why customer success matters — from a customer’s perspective

As Marvin embarks on their digital transformation journey – partnering with many vendors – they share their insights about what customer success looks like for them.

4 min read
Blog Insights
woman with cell phone

Customer Data Platform

Ecommerce

Manufacturing: Why e-commerce and D2C are key to sustainable growth

Changing customer behavior is forcing manufacturing companies to rethink their approach

3 min read
Blog Insights
2022 Gartner Magic Quadrant for Personalization Engines

Personalización

Sitecore Personalize

What it means to be a Visionary in 2022 Gartner® Magic Quadrant™ for Personalization Engines this year

Understand why personalization requires a composable approach now more than ever

3 min
Blog Insights
shoes

Customer Data Platform

IA / Machine Learning

How AI, machine learning, and predictive analytics drive conversion

When applied in the right way, AI, machine learning, and predictive analytics help brands achieve truly transformative results.

4 min read
Blog Insights

Customer Data Platform

Omnicanal

Why a CDP is key to omnichannel marketing success

The path to omnichannel success is paved with relevant interactions and personalized experiences – a customer data platform can help.

5 min read
Blog Insights
Ecolab website homepage

Customer Data Platform

Sitecore Connectors

Playing well with others is more important than ever

2 min read
Blog Insights

Customer Data Platform

Ecommerce

How the CDP reduces shopping cart abandonment

Recover abandoned sales and avoid customer churn with CDP-powered personalization

4 min read
Blog Insights
Yellow rubber ducks

Customer Data Platform

Datos

The customer data platform and customer data compliance

Learn why having a CDP gives you a solid foundation for your data privacy compliance strategy

4 min read