Chapter 1

What is the difference between B2C and D2C?


Consumers will regularly purchase through D2C

According to the Direct-to-Consumer Purchase Intent Index, four in five consumers will make at least one purchase through a D2C brand over the next five years.


Consumers already prefer to buy from brands directly

Over half of shoppers now make purchases through D2C, according to research by Gartner


Increase in D2C purchases between 2019 and 2022

Insights from Statista reveal the proportion of consumers worldwide who made D2C purchases increased considerably over the three-year period from 2019 to 2022.

Chapter 4

What does direct-to-consumer really mean?

Chapter 5

What makes a good D2C strategy?