Why SaaS? Cloud and the future of content management

The SaaS market is growing rapidly. As business models adapt to innovations in technology, SaaS applications have become indispensable to the way modern businesses work. These applications provide unprecedented flexibility, enable teams to collaborate effectively across the globe, and unburden both IT and marketing teams.

But as SaaS falls into the ever-growing pool of martech buzzwords, it's important to break down the what and why of a SaaS content management system (CMS) so you can consider the long-term impact a SaaS investment can have on your ability to gain and maintain a competitive edge.

Simply put, a SaaS solution is software that exists entirely in a cloud environment versus on premise. With an on-premise CMS, for example, the solution is installed so your users can manage their website's content through a web-based interface, without having to install or maintain any software on their own servers.

While this reveals the primary difference between SaaS and on-premise software solutions, it only scratches the surface of its benefits. The scalability and flexibility of the cloud also equips teams to efficiently manage any volume of content from any location. And with Sitecore SaaS, the solution is headless. The decoupled architecture of headless empowers different teams to work concurrently across the globe, frees marketers to create content once and deliver it anywhere, and releases back-end developers to build user experiences with the tools they know and love. 

There’s no doubt about it — investing in a SaaS platform can provide benefits for your business, your internal teams, and your customers. But both on-premises and SaaS applications have their place. Your unique business requirements and infrastructure needs will inform which route is best for your organization.

For this reason, we’re dedicated to not only maintaining but also evolving our on-premises offering, in addition to our SaaS solution, to meet the varied needs of our customers. Whatever your needs, Sitecore can enable you to create the experiences that drive competitive advantage and deliver value.