- Optimize for value, not just clicks
- How testing works in Sitecore
- Which pages to test
- Understanding test metrics
Sitecore’s Engagement Value Scale helps tackle the complexity of testing and optimization, and helps keep you on target with your business goals.
Optimize for value, not just clicks
How testing works in Sitecore
Which pages to test
Understanding test metrics
With Sitecore, seeing the results of your testing is really simple. No matter what you’re testing — for example, personalization, or a specific message for first-time visitors — all you have to do is look at the Experience Effect result for the test.
The Experience Effect is a percentage based on the relative change in Engagement Value since the start of the test. If the Experience Effect metric is up, it means your company is benefiting from that extra amount of business value from the item that you’re testing. You can also drill down into all the other metrics that contribute to Engagement Value.