Quick insight

Since 2011, the Sitecore Business Optimization Strategies™ (SBOS™) methodologies have helped Sitecore customers and implementation partners transform their marketing from a brand-centric, static web presence to a personalized, customer-centric, omnichannel digital platform that drives superior customer experiences and brand loyalty.

Gain strategic business value from Sitecore

You already know that data-driven personalization is key to success in the digital era. Investing in the Sitecore® Experience Platform (XP) is the first step in harnessing the power of data. The second? Working with digital marketing strategists who fully understand all that Sitecore XP has to offer, so you can maximize your investment and align your digital goals with key business objectives.

That’s where the Sitecore Business Optimization Strategies (SBOS) methodology comes in. The SBOS methodology  has been used with hundreds of clients worldwide and has been recognized globally as a market leading strategy and  best-practice approach to accelerate digital transformation and help ensure customer.

We engaged with Sitecore’s SBOS team for assistance with our personalization efforts on our U.S. branded website. … We were very pleased with our interactions with SBOS, as the process allowed our business units to engage and improve our understanding of the inherent value of Sitecore’s platform. This ultimately pushed our personalization project through the finish line, while empowering McCormick to own our unique connected consumer transformation.

Brenda Tharp

Senior Business Relationship Manager for Digital,
McCormick and Company

The Digital Experience Maturity Model®

You may agree with the concept that “the customer is in control,” but, unless you're able to engage the customer with the right experiences at the right place and at the right time, you risk being nothing more than an annoyance. Plan your long-term marketing strategy by understanding your capabilities today. The Digital Experience Maturity Model (DXMM) takes you on a step-by-step journey through the five stages of marketing maturity. Short-term programs help you achieve near-term success and build the right foundation for future success. Take the digital experience maturity self-assessment.

Reach new heights with the SBOS methodology

How Danone Nutricia mastered content marketing

Danone Nutricia used Sitecore XP to capture the attention of expecting moms and keep them coming back for more relevant content well after childbirth. See how when you download the ebook.

Chick-fil-A increases customer engagement and loyalty

With Sitecore XP and SBOS, Chick-fil-A increased online revenue with personalized digital content. Download the case study

Dollywood formed closer relationships with millions

World famous theme park Dollywood leveraged SBOS to deliver optimized digital experiences to millions of visitors. Download the ebook.