Marketing tools and capabilities including cloud platforms, systems and data synchronization, smarter personalization, and context-appropriate communications are converging. Avanade Digital Marketing is activating Sitecore’s Composable DXP strategy through its human-centered, data-driven approach to deliver intelligent interactions that attract and engage patients.
By pairing Microsoft Dynamics 365 with insight marketing skills and health industry knowledge, Avanade provides a digital infrastructure and end-to-end solution that works to improve your patient engagement success. In addition to the Sitecore foundation, this solution is enhanced by using Power BI and Azure Machine Learning to address the broader challenges of engagement and organizational strategic alignment.
Deliver superior patient experiences
Optimizing your marketing offering to deliver the experiences patients expect today can be a challenge when your organization doesn’t have the right foundations in place. You might be struggling with:
Legacy systems and siloed data creating fragmented patient profiles
Lack of personalization information, leading to experiences that fail to meet patient expectations
Delivering optimal content to the right individual at the right time, across multiple channels and devices
Lack of visibility of all the information you need to make effective decisions at speed
Scaling across multiple regions and markets, which can be complex and cumbersome, at the center of immersive, integrated, and omnichannel experiences.
Keeping up with shifting patient demands with limited agility and process inefficiency
With the Intelligent Patient CX Accelerator, digital experience is delivered through a combination of consultancy, marketing and sales solutions that will put patients at the center of immersive, integrated and omni-channel experiences.
The Sitecore Experience Platform (XP) is critical to this, delivering rich patient experiences. Automated touchpoints and templates for specific patient journeys, enhanced search functions, and patient journey tracking help you increase personalization and support marketing automation.
Effective digital transformation delivers significant benefits
Better engagement rates
Patients are more likely to engage when the experience is interactive and supports the devices they use every day.
Enhance your brand reputation
The overall opinion of your brand will improve if you can deliver ever-improving patient experiences at scale.
Increase patient loyalty
Patients are more likely to return to your brand if you continually meet and exceed experience expectations.
Extract more value from investments
Get long-term ROI with platforms that offer the ability to evolve and grow with your business requirements.
Achieve operational efficiencies
Reduce costs and make resources more productive by making patient processes more efficient.
Grow revenue faster
Patients are prepared to pay more for better experiences, so if you can deliver you can realize greater revenue growth.
Healthcare transformation is not optional
Explore three key ways to prepare your organization to be "future ready".