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Deliver smarter experiences

Sitecore Customer Data Platform

Transform marketing efforts into intelligent experiences that acquire, serve, and retain customers by using Sitecore CDP to capture, unify, and activate omnichannel customer data.

Key capabilities

  • Segment data based on users that share common attributes, behaviors or transactions
  • Implement a "privacy by design" approach to your organization's data with PII and non-PII configuration options
  • Harness first-, second-, and third-party data to uncover brilliant and actionable customer insights
  • Share and activate learnings from real-time audience insights across your organization 
  • Collect, connect, and unify customer data from any channel
Unified profile in CDP


Connect what matters

Create profiles from historical, transactional, or behavioral customer data for every single customer for complete visibility across every unique customer journey.



Privacy by design

Use secure PII (personally identifiable information) or hashed non-PII configuration options to keep your customers' privacy safe.


Fuel your organization

Understand every customer in every moment and share real-time audience insights across your marketing stack and broader teams in your organization.


Deliver personalization in real time

Activate customer insights to power personalization. Turn prospects into customers. Drive retention, and ultimately, loyalty.

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See customer journeys

Visibility into the customer journey empowers brands to deliver more meaningful outreach and personalized experiences.


Headless Delivery at Scale

Deliver consistent content across all touchpoints

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Automated Personalization

Take the guesswork out of personalization

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