Personalización a escala de primera clase
Un potente sistema de gestión de contenidos (CMS) es solo el principio. En Sitecore Experience Platform™ (XP) también se combinan datos de clientes, análisis, IA y funciones de automatización de marketing para cuidar a los clientes durante todo su recorrido con contenido personalizado en tiempo real y a través de cualquier canal.
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Siloed content and channel management hinder productivity and can be a nightmare for marketers. Sitecore XP’s headless CMS delivers experiences on any digital device, channel, or touchpoint — seamlessly.
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Head of Digital, Rabobank
See the Rabobank story
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Sitecore AI Auto-Personalization is the only solution that automatically identifies visitor trends, creates customer segments, and modifies page elements to deliver a unique, 1:1 experience.
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Capturing and controlling data helps you get an end-to-end picture of customer interactions throughout their journey, while keeping costs down and controlling for privacy. Sitecore enables you to collect data from any source and control it from a single location.
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Nurturing relevant online conversations keeps your brand top-of-mind. With Sitecore XP’s marketing automation, you can strategically use drag-and-drop to natively plan interactions and triggers.
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Tailoring your experiences to your customers’ wants and needs boosts conversions. See how Sitecore XP provides real-time personalization — right down to the individual visitor.
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Sitecore Containers support rapid infrastructure-as-a-code deployment and more efficient solution and team onboarding with modern Docker and Kubernetes technology.
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Put content at the center of your marketing
Using Sitecore XP means you benefit from robust digital marketing capabilities, including Sitecore XM’s industry-leading web content management features.
WYSIWYG editor to easily make changes on the page
Cloud-based AI available to add on for automated, 1:1 personalization
Out-of-the-box or customizable machine learning architecture
User-friendly editing environment for faster authoring provides analytics for real-time contextual insights
Big data repository tracking all site visits and user behavior over time
Drag-and-drop, user-friendly interface for non-technical content authors
Automate moments in the customer journey and scale manual marketing tasks
Compiles lifetime behavior of contacts that have interacted with your brand
React, Angular, and Vue frameworks for Sitecore development through JavaScript
Optimizes every experience with simple A/B or multivariate testing
Tracks every user journey path to determine what's working and what's not
Manage images, documents, videos, and audio files
Step-by-step tool for creating, publishing, and reporting on multichannel campaigns
Over 80+ out-of-the-box reports to monitor traditional web metrics
A user-friendly way to create engaging forms and collect visitor data
Integrate third-party content, analytics, and other data
Support rapid deployment and more efficient solution and team onboarding
Flexible and scalable search options
Service layer between the database and authenticated client
Capture interactions online and offline on any device in any state
Manage large dynamic lists to accurately deploy marketing
Consistent client-server communication in applications
Detects visitor device details and locates them based on their IP address
Membership capabilities with single sign-on across all Sitecore applications
Reduce the amount of time it takes to publish volumes of items
Integrate Sitecore with Salesforce CRM and Salesforce Marketing Cloud to unify data, improve CX, and speed time to market
Sitecore Microsoft connectors enable powerful bidirectional data exchange with Dynamics CRM
