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Sitecore Experience Platform

Drive value with industry-leading technology

With modern frameworks and cutting-edge integrations, the Sitecore Experience Platform™ combines a powerful CMS with rich data to deliver results in real time.

A trusted digital experience platform for the journey to modernization

Increase conversions, foster loyalty, and improve functionality with our flagship DXP.

Intuitive visual editing

A user-friendly WYSIWYG interface streamlines the in-page authoring experience for quick build and easy delivery of web pages.

Scalable personalization

Aggregating data from profiles, interactions, behaviors, and activities to create a 360° view of each customer that empowers cross-channel personalization at scale.

Machine learning analytics

Collect interaction data and generate actionable insights with machine learning across analytics, testing, and optimization.

Marketing automation

Increase conversions and engagement, reduce time to market, and manage the cost of acquisitions with intuitive campaign creation and marketing automation.

Headless delivery

Improve site performance and agilely adopt new front-end frameworks with cutting edge headless architecture.

Testing & optimization

Test components, versions of a page, or entire page layouts with A/B and multivariate tests which cycle through various component combinations to determine the winning one.

The freedom, flexibility, and speed to deliver valuable and cohesive experiences

Powering unique and relevant enterprises for 20+ years

With new websites, Mandarin Oriental has brought their experience to life, featuring a streamlined booking experience, richer information, enticing videos, and suggested room upgrades and add-ons. The company has seen a 62% improvement to the ecommerce experience, with the ability to find products more quickly leading to a 49% increase in returning visitors and 25% more sales. In addition to a 42% surge in new site visits, Mandarin Oriental has achieved a 25% boost in brand loyalty.

Interior view of fancy hotel

With future-proof composable foundations built on Sitecore, L’Oréal drives innovation, implements cutting-edge solutions at scale, and adapts to new content styles and trends like live streaming and AI-powered personalization. L’Oréal leveraged the seamless integration offered by its Sitecore architecture to create a solution built on Meta FastText in 2022 and upgraded to OpenAI GPT in 2023, enabling them to generate and optimize meta titles and descriptions for their Sitecore websites using their own AI-powered algorithm.

Woman face AI

With Sitecore, Insignia Financial delivers high-quality customer experiences faster and is achieving hyper-personalization at scale. Sitecore helped the company reduce costs by using re-built components from the framework to accelerate development. As a result, customer engagement has improved with pages per session increasing by 5.1%, average session times are up by 10.1% to almost two minutes, and pages viewed per visit have risen by 4.9% to almost five pages. Returning visitors increased by 25.3%.

smiling man sitting on a chair

The Sitecore-driven Mahindra Auto digital platform streamlines a four-step process for customers, allowing them to personalize vehicles, receive instant exchange quotes, explore finance and insurance options, and complete payments seamlessly in a user-friendly online environment. This efficient experience has led to a decrease in customer drop-offs, and 25% higher sales demand. Additionally, Sitecore simplifies content management for non-technical staff utilizing the reusable component library, which has cut the time required to launch new products online by over 50%.

Black SUV driving on a road with background blurred

With new websites, Mandarin Oriental has brought their experience to life, featuring a streamlined booking experience, richer information, enticing videos, and suggested room upgrades and add-ons. The company has seen a 62% improvement to the ecommerce experience, with the ability to find products more quickly leading to a 49% increase in returning visitors and 25% more sales. In addition to a 42% surge in new site visits, Mandarin Oriental has achieved a 25% boost in brand loyalty.

Interior view of fancy hotel

With future-proof composable foundations built on Sitecore, L’Oréal drives innovation, implements cutting-edge solutions at scale, and adapts to new content styles and trends like live streaming and AI-powered personalization. L’Oréal leveraged the seamless integration offered by its Sitecore architecture to create a solution built on Meta FastText in 2022 and upgraded to OpenAI GPT in 2023, enabling them to generate and optimize meta titles and descriptions for their Sitecore websites using their own AI-powered algorithm.

Woman face AI

With Sitecore, Insignia Financial delivers high-quality customer experiences faster and is achieving hyper-personalization at scale. Sitecore helped the company reduce costs by using re-built components from the framework to accelerate development. As a result, customer engagement has improved with pages per session increasing by 5.1%, average session times are up by 10.1% to almost two minutes, and pages viewed per visit have risen by 4.9% to almost five pages. Returning visitors increased by 25.3%.

smiling man sitting on a chair

The Sitecore-driven Mahindra Auto digital platform streamlines a four-step process for customers, allowing them to personalize vehicles, receive instant exchange quotes, explore finance and insurance options, and complete payments seamlessly in a user-friendly online environment. This efficient experience has led to a decrease in customer drop-offs, and 25% higher sales demand. Additionally, Sitecore simplifies content management for non-technical staff utilizing the reusable component library, which has cut the time required to launch new products online by over 50%.

Black SUV driving on a road with background blurred

LEADING BRANDS USE SITECORE XP TO POWER THEIR DIGITAL EXPERIENCES

Navigating tomorrow

Sitecore's ongoing commitment to XP excellence and customer empowerment

Explore how we're enhancing customer journeys with innovation pathways for every need, from on-premise to cloud, in XM and XP.
Read the blog
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Sitecore Managed Cloud

Achieve results faster with the highest security and brand reliability

Sitecore Managed Cloud actively hosts, monitors, manages, and maintains the installation of Sitecore Experience Platform™(XP) and Sitecore Experience Manager®(XM), providing exceptional levels of scalability, performance, and availability.

Frequently asked questions

  • What is Sitecore used for?

    Sitecore is ideal for unifying data, content, commerce, and experiences. With new capabilities and innovations, better integrations, and overall platform modernization, XP brings all new capabilities and enhancements to meet with the ongoing needs of digitally mature organizations. Built on a 20+ year heritage of pioneering innovation, we regularly release updates that continue to power unique and relevant enterprises to deliver valuable and cohesive experiences.
  • Why do I need Sitecore?

    Sitecore solutions are designed to meet the current digital demands of businesses, as well as anticipate future trends so Sitecore’s customers can stay ahead of their competitors and deliver standout digital experiences that emphasize security and scalability, ensuring stronger loyalty and satisfaction. Sitecore envisions a digital ecosystem where personalized customer experiences are the norm, not the exception, and businesses can effortlessly connect with their customers in meaningful ways.
  • What is XP platform?

    The Sitecore Experience Platform (XP) is Sitecore’s flagship CMS product. It provides comprehensive digital marketing tools, a holistic view of customer data, and machine learning-generated insights to personalize experiences across channels.

    XP allows teams to collect and connect real-time customer data and interactions from omnichannel engagement, campaigns, and third-party systems for actionable insights. It features powerful digital marketing capabilities as well as seamless integrations with Sitecore Content Hub™, allowing for control over the entire marketing lifecycle.

  • How does Sitecore support XP customers?

    Recognizing that every customer is unique and will have their own plan for modernization that works for their business, Sitecore is committed to providing long-term support for XP customers.
  • What is Sitecore XM vs Sitecore XP?

    Sitecore XP is an industry leading, all-in-one DXP. Sitecore XM is a powerful and intuitive CMS that simplifies content creation and management. XM has a smaller infrastructure footprint; XP offers all the functionalities of XM plus more robust personalization capabilities. Both platforms offer similar features and release versions are synced.
  • What is a CMS platform?

    A CMS platform is another term for a content management system or content management software. A CMS is used to manage content creation and the distribution of various types of content.
  • What are CMS platforms used for?

    CMS platforms are used to manage and distribute digital and web content across an organization. They often feature drag-and-drop editing functionality, configurable workflows, modules, templates, and themes, and integrations or plugins for other martech software and social media platforms.
  • How do I choose the right CMS platform for my website?

    Start by gathering internal input from your web development, back-end, front-end, SEO, web design, and content teams; create forums where feedback and technical knowledge about different CMSs can be shared. Evaluate your current and future business needs and identify the capabilities you will require from your CMS solution. Consider the ease of use for each CRM and CMS option under consideration. Understand how a new CMS will work within your existing tech stack, how it will support content creation and search engine strategies, what permissions each member of your team will need, and what providers you’ll be working with.
  • What are some examples of the best CMS platforms?

    CMS platforms range from SaaS, open-source, and cloud-based tools to headless CMS and on-prem software. Adobe, Drupal, WordPress, Magento, Squarespace, Wix, and Hubspot are some of the most popular CMS offerings. Shopify is a popular ecommerce platform choice for ecommerce sites looking for an online store. Sitecore has four CMS customizable offerings to fit individual business needs. We’ve outlined the key differences and benefits between them to assist in the decision-making process.

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Discover how you can create, manage, and deliver relevant content everywhere, lighting-fast.

  • See how our solutions can help you create unforgettable digital connections with your customers
  • Discover how Sitecore XP combines data and machine learning to provide a unique experience for each customer
  • Meet with our experts to learn how Sitecore XP can test variations to perfect customer journeys

Schedule a demo

Al enviar mi información de contacto, confirmo que he leído y acepto la Política de privacidad de Sitecore, donde se explica el modo en que Sitecore recopila, trata y comparte mis datos personales. Doy mi consentimiento para que mis datos sean tratados de acuerdo con la Política de privacidad de Sitecore para que Sitecore pueda optimizar mi experiencia con la marca Sitecore.