Nature Energy: una visión más profunda para un mejor servicio

Como el mayor productor de biogás de Dinamarca y el principal productor de gas verde a partir de residuos agrícolas y alimentarios para la red europea, Energía de la naturalezaes ayudar a los clientes a elegir soluciones energéticas preparadas para el futuro que creen valor para ellos y para la sociedad. Para ello, la compañía ofrece soluciones energéticas a medida, asesoramiento y subvenciones para proyectos de eficiencia energética, y vende gas a precios competitivos.

To move away from the era of monopoly-based energy providers, Energía de la naturaleza desired to communicate clearly, transparently, and efficiently with its customers and prospects. The company needed to do more than gather customer data. It needed to understand what the data revealed about each customer and use this knowledge to create unique and relevant experiences. By partnering with Sitecore and Cabana A/S, Energía de la naturaleza connected their databases, channels, and customer journeys.

Energía de la naturaleza has cutdown its product offerings from 15 to 3 product packages containing the most basic products. Customers can add other products to each package according to their needs. Energía de la naturaleza has also personalized its email streams. The results from the “Read your measuring campaign” are revealing: an 80% unique opening rate, a 198% opening rate (with many opening the mail several times), a 60% clicked through rate, and 48% converting and reading their measurements.