How to discover the real ROI of digital marketing investments in Financial Services

Technology is more than ever the backbone of modern marketing, allowing financial service companies to discover customer preferences and behaviours across the channels they use to research and ultimately buy products and services. However, a scattergun approach to digital investments are currently holding back many marketing teams from truly harnessing the power the technology can bring.

In this session Jannik Devantier will uncover how to change from tactics lower down the organisation, to strategic business investments which drives ROI and business growth.