Virtual Marketer Exchange

As Head of Sitecore’s Business Value & Strategy team for the Americas, Jonathan Corley leads an innovative team of value engineers and digital strategists.  He advises marketers at some of the world’s largest corporations, specializing in the optimization of digital experiences. Jonathan has more than 10 years of experience working in marketing technology with a sharp focus on strategy and configuration.  He draws on his consulting experience at Sitecore, where he works closely with partners and customers to drive business value through the strategic use of the Sitecore platform. Jonathan lives with his family in Atlanta, Georgia and he is passionate about music and emerging technologies.

As a Digital Strategist, Jacqueline Baxter believes in building collaborative relationships and leveraging technology to positively transform people and businesses. She has a range of experience implementing content and social media strategy, marketing automation plans, and conversion optimization tactics. A Sitecore Strategy MVP, she has presented at Sitecore events world-wide and is a fan of social engagement and employee advocacy driven by high-quality, relevant content.

As an Associate Digital Strategist, Don Dutton believes in building collaborative relationships and leveraging technology to positively transform people and businesses. He has a range of experience implementing content strategy, marketing automation plans, and conversion optimization tactics.

As someone who joined Sitecore from the customers side, he has a unique perspective on how the Sitecore DXP can benefit a marketing team. He advocates for and is driven to help customers deliver high-quality, relevant content.

As a combat veteran with the 173rd Airborne, he knows how to help those around him achieve success in the face of challenges.

As a marketing professional with experience across various industries, I currently utilise my skills to enable organisations looking to achieve real business value from their marketing technology stack – specifically Sitecore's suite of products.

As a member of the SBOS (Sitecore Business Optimisation Strategies) global team, I work closely with marketing and IT professionals across the Asia-Pacific region to optimise digital experiences for their customers. With a particular focus on the configuration and implementation of digital marketing strategies, I am passionate about enabling others to become optimisation specialists within their own organisation.

A results driven marketer with 10 years digital experience, Bec brings a strong strategic, account and project management background to her clients. Bec is passionate about digital products and creating seamless online experiences across them, which have mutual benefit for both the consumer, by way of making their life easier, and attributing to positive business impact, such as increasing revenue and operational efficiency.

Her digital experience spans website and app best practice UX design and build, content strategy and CMS, social media strategy and implementation, eCRM strategy and eDM design and delivery, digital video production, and programmatic display. Bec is meticulous in her approach to understanding business problems and challenges, consumer behaviour and market opportunities. Her drive lies in the pursuit of finding a happy marriage between them all.

Troy Outtram is a Partner at Deloitte Digital Australia and has over 20 years of experience in digital transformation, software engineering and system integration. He has supported financial services, public sector and retail businesses on their transformation journey, focusing on changing customer experiences through digital technology. Troy leads our Sitecore Alliance, which with one of the largest available Sitecore certified development teams in Australia, drives large scale digital transformation programs.

Eric leads AKQA’s diverse suite of technology practices. Over the past 10 years, Eric has been the trusted advisor to AKQA clients including Bunnings, NAB, Bridgestone, Coles and Foodstuffs New Zealand. Eric specialises in Experience Led Transformations, marrying the right technology, team and governance approaches to create business value generating experiences and move businesses forward.

As General Manager of Switch, Jon brings over 9 years of experience in digital. Jon’s focus on business solutions and customer-led strategy has enabled him to truly enhance the customer experience across the projects he has worked on. Jon is dedicated to helping customers overcome complicated business challenges, developing creative solutions and identifying digital strategies that affect real change.

Jon is also one of a handful of people worldwide who are certified as Sitecore Business Optimisation Service (SBOS) consultants, validating his leadership and frameworks provided as part of Switch’s Optimisation & Enablement teams. 

Jon’s experience and expertise as a strategist has directly resulted in the realised digital transformation of customers such as Coates Hire and Housing Industry Association (HIA). He has guided Switch’s partnership with customers to help them modernise their applications, accelerate digital maturity, and execute optimisation and personalisation on Sitecore’s XP.

As a Digital Strategist, Jacqueline Baxter believes in building collaborative relationships and leveraging technology to positively transform people and businesses. She has a range of experience implementing content and social media strategy, marketing automation plans, and conversion optimization tactics. A Sitecore Strategy MVP, she has presented at Sitecore events world-wide and is a fan of social engagement and employee advocacy driven by high-quality, relevant content.

Herb van der Raad is a business transformation specialist. Over the last 15 years, he has helped some of the world’s biggest brands shape and drive their new business models,  successfully making them more customer-centric. He has worked across financial services, consumer products, manufacturing and services industries to help build internal business capabilities to fully exploit technology and customer experience innovations.

With 14 years’ experience in the industry, Alex leads the UX and Product capability for WM Reply. He provides services and expertise for designing and building world-class digital customer experiences, including product strategy, technical implementation, and workflow design for modern challenges such as design operations, personalisation, and CRO.

Sam is a Digital Strategist with 12+ years of experience guiding digital transformation for brands of all sizes and verticals. A former educator, her strength is in great communication and empowering client marketers to leverage their Marketing Technology to optimize customer journeys through personalization and analytics measurement. Sam is a multi-year Sitecore Strategy MVP.

Jonathan is a Sitecore Ambassador MVP and Sitecore certified technology specialist. He manages the Sitecore Practice at Americaneagle.com and has worked with a variety of Enterprise clients and projects, including HomeServe USA, Komatsu America, Rust-Oleum, Littelfuse, The Joint Commission, Association of Standard & Quality, Sanford Health and Samaritan Health.

A digital marketing strategist with experience working across a wide variety of industries to enhance customer experience via SEO, web analytics, marketing automation, paid media, and personalization, and continuous optimization practices.