How to bridge content gap with data and power targeted content strategy
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Providing personalised digital experiences is key today and what customers are increasingly demanding for.
Personalisation drives key customer decisions and those that succeed at personalisation will become better at acquiring, engaging and retaining customers adding to their growth and profits. In a survey by Accenture, it states that “48% of consumers have left a company’s website and made a purchase elsewhere. The only reason: the experience was poorly curated.”
But we also know that personalisation isn’t always easy to execute. Personalisation goals can often seem unachievable but, in reality, there is no big secret to success. Personalisation begins and ends with high-quality, customer-centric content.
After all, it is your content that powers personalisation. Without it, you can’t demonstrate your understanding of the customers’ needs and link it to what you have to offer. And while content powers personalisation, data can help you identify how to best create, deliver, and reuse content to make your customer interactions more valuable and have less friction.
Hear from our panel; Roojai, Minor Hotel and Insight Data on their organisation’s roadmap and challenges when implementing personalisation through the use of content and data. We will also share with you how Sitecore can help you differentiate and add value to your customer experiences, enabling you to focus their attention, deliver value and build trust.