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No more mythical phase 2: experience marketing becoming reality

Webinar Details

Available On Demand
Language: English
Duration: 1 hour

Discover how to plan for experience marketing throughout the development process


This session will highlight a real-world example of how planning efforts for Experience Marketing throughout the original development process came to fruition, allowing Samaritan Health Services to have accessible data that could be acted upon for the implementation of personalization, AB Testing, and refinement of the profiling efforts in Sitecore from initial launch of their site. Walk through the process from start to finish, as Americaneagle.com highlights the planning and execution as well as the road bumps that were overcome along the way. Get a glimpse into the analysis of data collected & how it was not only applied but also refined for future analysis to ensure that data driven decisions were improving the efforts of experience marketing.

About the presenters

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Tim Ahlenius

Director of Digital Strategy, Americaneagle.com

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Webinar Details

Available On Demand
Language: English
Duration: 1 hour
2017-11-07 16:00:00 2017-11-07 17:00:00 UTC No more mythical phase 2: experience marketing becoming reality https://event.on24.com/wcc/r/1523730/888761512655010AA17BA8A6FB5F7F19 no-more-mythical-phase-2-experience-marketing-becoming-reality

Discover how to plan for experience marketing throughout the development process