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Personalization

The path to personalization

Webinar Details

Available On Demand
Language: English
Duration: 1 hour

The path to personalization


We know that Personalization is a tool that most marketers aspire to deliver, but research shows that very few actually do.  With 38% more companies planning to increase investments in personalization in the next 12-18 months. This session will provide an overview of how to embark on the path to personalization by looking at the following:

  • How personalization works and why go to the effort. How to create the personalization strategy by identifying goals and measurement
  • Digital optimization through A/B testing, segmentation, multi-variant testing and geo-targeting
  • How to create a seamless experience across all digital touch-points
  • How to optimize your personalization strategy

About the presenters

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Ruth Irvine

Account Manger, Sagittarius

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Webinar Details

Available On Demand
Language: English
Duration: 1 hour
2017-09-14 00:00:00 2017-09-14 01:00:00 UTC The path to personalization https://event.on24.com/wcc/r/1452662/0BF1F2E26C43C3449D201596188C9D7A the-path-to-personalization