Strategy track

Download the complete pdf of the Strategy agenda.

Checking in with the Context Marketing Stars from Symposium 2016

Come discover… what great Context Marketing programs look like one year later

Description

At our 2016 Symposium, different companies shared their Sitecore Context Marketing story and how they tackled implementation. We thought it’d be fun to reconnect with some of them in 2017 and see what’s changed. Join Microsoft, and Herchend Family Entertainment to hear how Sitecore has settled in, how they’ve expanded and what the future holds.

Speaker(s)

Bryan Hardman, Herschend Family Entertainment; Nicol Chadek, Microsoft & Renate Van Der Vaart, Danone Nutricia

Building your platform for scale

Come discover… how Sitecore can help you scale

Description

Consolidation of the CMS Platform is the foundation for any digital transformation. But, scaling an environment with multiple sites, multiple languages, distributed editor teams, working on multiple platforms, can be challenging. Get tips from those who have done it well!

Speaker(s)

Scott Szeglowski, Delaware North; Andrew Laing, Honeywell & Deepak Mathews, Zurich Insurance

Masterclass: The Process of Generating Business Value Using Context Marketing

Come discover… how to map your needs to achieve quick Context Marketing wins!

Description

Looking to get started with context marketing? Or better yet, accelerate your current context marketing initiatives? In this workshop-style double session, Sitecore Business Optimizations Strategies (SBOS) experts share the best of the best: proven processes, successful cases, strategic advice, “how-to” practical tips and take-home tools. The session will feature interactive sharing and workshop-style exercises that will let you follow along and map out your own context marketing needs when it comes to strategy, planning, competencies, and key “how-to’s” for customer experience optimization quick wins.

Speaker(s)

Christopher Nash, Senior Consultant, Business Optimization Strategies – Sitecore

Breaking Barriers: Overcoming Common Real World Internal Stakeholder, Resource, Organizational and Process Challenges in Customer Experience

Come discover… Real insights on how to engage stakeholders, configure your teams, manage needed processes and deploy winning practices for Sitecore Customer Experience Programs

Description

Real world customer experience programs can involve business, resource, organizational or process challenges. Focusing on real stories from real customers, this special panel-based double session will include honest insights, proven tips, and learned solutions to break through a wide range of internal barriers. A stellar panel of customers will share how how they did it, what they learned, and how you can do it even better.

Speaker(s)

Sara Everts, Corporate Marketing and Communications Manager- RiteHite; Pamela King, Digital Strategist - TechSense Solutions; Katrina (Croswell) Arey, Manager, Digital & Web- Aramark; Tim Braga, DineEquity

innogy: How German energy giant benefits from personalization using Sitecore

Come discover... personalization's role in the digital transformation of the energy company of the future. 

Description

All companies are challenged by rapidly changing markets and increasing customer needs.

Innogy has selected Sitecore for its personalisation capabilities to support complete transformation to the modern energy company of the future.

Innogy representative with Sitecore partner Actum will show you five examples of how to significantly improve business results, how personalization helps to put customer in the center and how Sitecore helps keep the pace of transformation with emerging digital markets and services.

Speaker(s)

Sandra Köhler, Head of central digital team retail Germany - innogy
Michal Popelář, Chief Consulting Officer, Actum

Atlantis The Palm: How to Create Five-Star Omnichannel Experiences

Come discover… How a world-class resort uses Sitecore

Description

Atlantis The Palm, Dubai strives to deliver its guests an endless array of bucket list experiences, with more than 1,500 rooms, 20+ restaurants, marine and waterpark interactions, endless shopping and nightlife. The resort relies on the Sitecore Experience Platform to deliver a personalized omnichannel experience, optimizing the guest's journey from the moment they start planning to the time they depart. Join this session to hear how the Atlantis team is using Sitecore to deliver more business value through context marketing.

Speaker(s)

Ravini Perera, Senior Vice President, Sales, Marketing & PR; Hershna Langworth. Director, Online Marketing & Christopher Pascoe, Manager, Online Marketing - Atlantis The Palm

Maximizing Your Sitecore Investment beyond CMS

Come discover… innovative spins on the Sitecore platform

Description

In this rapid fire panel, Sitecore customers will each have seven minutes to show off the innovative ways in which they’re leveraging Sitecore. Learn how different customers utilize pieces of Sitecore you may not normally see. Join us to hear how they’re creating new sites in mere seconds, producing impressive annual reports, and much more.

Speaker(s)

Brian Klakring, VP Marketing Insights & Technology - Raymond James Financial and Jorge Svenstrup, Sitecore Service Director- FFW Agency

Sitecore CMS - best practice strategies for operational efficiency

Come discover… How your WCMS can make you more efficient

Description

The role of the Author in modern CMS solutions has evolved into multidimensional job, that reaches beyond the traditional job of writing and publishing content. Optimizing content for a dynamic environment to match the right experience, at the right time, for the right visitor, can be a demanding job.
Too often these every day heroes has to fight inflexible and uninspiring solutions to overcome the even smallest tasks.
Sitecore is a flexible framework, and by giving more attention to the Authors experience, we can achieve an operational efficiency that also will drive better Customer Experiences.

Speaker(s)

Dominic Hurst - Valtech & Dan Murphy - Velir

Chick-fil-a: Omni-channel engagement and commerce

Come discover… The marriage of engagement and commerce

Description

Popular fast food chain Chick-fil-A has been at the forefront of multichannel innovation, employing strategies across the board to stay ahead in the digital age. In this session, you’ll hear the company’s mobile commerce story and how the use of analytics and personalization has led to increased engagement with editorial content, improved conversion on key campaigns, increased app downloads and purchases, and higher online catering revenue.

Speaker(s)

Ashley Callahan - Manager, Editorial Content & Digital Communications, Public Relations & Public Affairs & Tiffany Greenway - Sr. Consultant, Editorial Content & Digital Communications, Public Relations & Public Affairs – Chick-fil-A

Dazzling Data: How to Impress with Dashboards

Come discover… How to improve your dashboard skills

Description

Dashboards may not be the first advantage that comes to mind when you think of Sitecore—and that’s exactly why you should join this session. Hear from a panel of experts who have learned how to get the most out of Sitecore’s data and analytics, going beyond out-of-the-box to create killer dashboards that lend deeper insights and impress executives.

Speaker(s)

Jason Wilkerson, Technology Evangelist - RBA; Tim Ahlenius, Director of Digital Strategy - Americaneagle.com; Amir Setoudeh, Sitecore Architect - XCentium

Ask the Experts – From Strategy to Tactics using Context Marketing

Come discover… Get insights, tips and best practice strategies to your questions about how your organization can get started or mature customer experience with context marketing.

Description

A live mastermind session with the Case StorySLAM! panel of MVPs as well as SBOS strategy experts. The group will field live (or submitted) audience questions and engage in interactive discussion to provide real world insights, tips, proven practices. Topics can range from strategy, planning, how to measure business impact, engaging senior leadership, charting a customer experience roadmap, how to organize your team, best practices in operational practices like agile, identifying target segments and personas, personalization and optimization strategies, quick win tactics and more. Learn from decades of collective experience, see what’s working for other organizations, and get actionable advice. Have a question, send it in! Feel free to send questions to co-host Jim Claussen at jcl@sitecore.net.

Speaker(s)

James Williamson, Bonfire, Inc.; Matthew Tilbury, Codehouse; Pamela King, TechSense Solutions; Nick Towers, Sagittarius & Chris Nash and Jim Claussen - Sitecore

Connecting the next big thing

Come discover… How to get ahead of the curve and prep for the future of digital Machine Learning, digital personal assistant, chatbots, headless – all emerging topics that we from a business POV have to consider to shape the next gen customer experience.

Description

Join this fast paced session, where our speakers will showcase how Sitecore can be connected with emerging technologies to create the best possible customer experience and meet rising customer expectations.

Speaker(s)

Alex Shyba & Lars Birkholm Petersen, Sitecore; Mark Stiles, Velir; Amrit Raj, Xcentium; Jonathan Bobo, Proximity BBDO;

Getting ready for next-gen commerce

Come discover ... the strategies and tactics from a people, process and technology POV that will help to get to next-gen commerce.

Description

Next-gen Commerce is not stand-alone, it’s connected, it’s focused on continuing the conversation with the customer and it’s omni channel with IoT.
Join this session and learn, how you can get ready for providing next-gen commerce experiences, what are some of the strategies and tactics from a people, process and technology POV that will help to get you there.

Speaker(s)

Wanda Cadigan, Vice President, Sitecore Commerce Sales

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