2023 Sitecore Holiday Shopping Trends for UK

Discover this year’s biggest festive shopping trends according to UK consumers — and what retailers can do to ensure a Merry Christmas for all.

The continued cost of living crisis means UK consumers will be saving more and spending less this Christmas – 29% say they will be spending less than last year, while 69% will be buying fewer gifts.

In this challenging landscape, what can retailers do to sway shoppers?

The 2023 Sitecore Holiday Shopping Trends Report for UK shares valuable insights from more than 2,000 consumers. Conducted with Advanis, the results of the survey offer retailers and marketers a snapshot of festive shopping trends for this year including:

  • What consumers plan to purchase and how they plan to finance their Christmas spending
  • Where consumers plan to shop – online vs. in-person
  • What retailers and marketers can do to improve the festive shopping experience

Fill in the form to access the 2023 Sitecore Holiday Shopping Trends Report for UK and get the insights you need to prepare for this year’s festive shopping season.

We partnered with Advanis to conduct research in the UK. More than 2,000 UK residents took part in a 10-minute survey about their plans for the 2023 holiday season and what retailers can do to improve the festive shopping experience. Quotas were set to balance participants by age and gender. Participants were recruited from an actively managed online panel. Participants were incented using rewards points offered by their online panel. Research was carried out between 18-20 September 2023.

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