Sitecore named a B2C commerce Leader

IDC MarketScape: Worldwide B2C Digital Commerce Platforms for Midmarket Growth 2024 Vendor Assessment
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We are thrilled to share that Sitecore has been named a Leader in the IDC MarketScape for Worldwide B2C Digital Commerce Platforms for Midmarket 2024 Vendor Assessment. We strongly believe this recognition validates our strategic decision to move to a composable, cloud-native commerce offering for our customers.

The developer-friendly MACH architecture of Sitecore OrderCloud provides a headless, unified solution that allows organizations to be channel agnostic while adapting quickly to customer demands. Sitecore Discover, also part of our Commerce Cloud, provides business-friendly AI personalization through its drag-and-drop, no-code interface.

Our unified approach to commerce is ideal for upper midmarket B2C marketplaces that want to provide personalized merchandising that will take their customer experience to new heights.

“For B2C midmarket buyers, distinguishing their brand is a matter of existential viability in an environment where consumer choices are numerous and brand loyalty is challenging to secure,” said Heather Hershey, Research Director, Worldwide Digital Commerce CIS at IDC and author of the assessment. “It becomes imperative for these businesses to excel in creating unique, positive, and memorable customer experiences that help the brand stand apart from a vast sea of SMB and enterprise B2C competitors across every channel. This differentiation is essential for midmarket companies to thrive.”

Access the excerpt to discover:

  • Why Sitecore was named a Leader
  • How we provide better flexibility
  • Why differentiating using AI and experience-led strategies is crucial

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