Sitecore Experience Awards

Australian Catholic University

Australian Catholic University

Award: Best Personalized Experience
Project brief

To meet the needs of a student population that doubled in the past seven years, Australian Catholic University (ACU) improved the user experience to help students navigate the digital systems that comprise their administrative and learning ecosystem.

About

Australian Catholic University

Education

ANZ

Products

XP

XM

CHALLENGE

Provide students an improved user experience when navigating the growing number of digital systems

  • Rapid growth: doubling in size over 7 years to 35,000 students
  • Delivering high levels of services to a large student population
  • Redesign how student needs are met online
  • Improve student conversion by simplifying the enrolment and onboarding process
  • Communicate new brand promise of Impact through Empathy
  • Failure rate across the enrolment process was a major risk—at best requiring staff intervention, at worst, leading to students not enrolling
SOLUTION

Solutions used

OUTCOME

Delivered a significant return on investment by ensuring students have a positive experienceand and increasing conversion

  • Design was optimised for mobile, table and desktop devices
  • Created an online ‘orientation planner’ to ensure students have a personalised orientation experience
  • Integrated library services
  • Enabled access to 1,500 pages of useful information for students to support their education and extracurricular pursuits
  • Engagement increases year on year:
    • 5.8% in total portal users
    • 12.1% in overall sessions
    • 6.0% in number of sessions per user
    • 7.8% in pageviews
See the project
Espire

Espire

The Ability To Dream, The Will To Do
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