Sitecore Experience Awards

Alinta Energy

SEA category: Best innovation with emerging technologies
Project brief

Expansion demanded that Alinta Energy improve its website to attract new customers, meet fluctuating regulations and deliver a fast, efficient experience.

About

Alinta Energy

Energy

ANZ

Products

XP

CHALLENGE

Rebrand and revitalize image following management buyout

  • Communicate and acquire new customers with expansion from West to East Australia
  • Ensure site can flex to address different, changing regulations
  • Upgrade existing website which was old, externally managed, unable to adapt
SOLUTION

Solutions used

OUTCOME

Delivered personalized content to support growth and meet regulatory needs

  • Supported multiple regions with ability to personalize content depending on location
  • Introduced capability and scalability to meet unpredictable customer demand quickly
  • Presented customers with more accurate information sooner, thereby reducing complaints
  • Improved conversions by 47%, click through rate by 10%, page views by11% and page sessions by 4%
  • Reduced bounce rate by 20%
  • Enabled authors to update changes faster and share content across multiple pages
  • Eased pressure on resources during peak demand
See the project