Sitecore Experience Awards
APM Terminals
SEA category: Most impactful human connections in a changing world
Project brief
APM Terminals‘ new site has seen a huge increase in traffic, plus improved engagement, brand trust and accessibility. Better scalability and mobile comms tackled COVID-19 demand spike.
About
APM Terminals
Logistics
EMEA
Products
XP
XM
Challenge
Manage fluctuating and growing demand from a global, fast-moving market
- Slow and cumbersome access to information and services like port facilities, shipment progress
- Complex and visually-dense vessel scheduling
- Risk of alienating customers due to too much reliance on brand content
- APM teams spend too much time on manual IT processes
- Huge spike in demand following COVID-19 pandemic
SOLUTION
Solutions used
- Sitecore Experience Platform (XP 9.0)
- Sitecore Experience Manager (XM)
- Sitecore Experience Database (xDB)
- Sitecore Email Experience Manager (EXM)
- Sitecore xConnect
- Integrations include:
- Microsoft Azure PaaS
- API (container tracking app)
- Akamai
- Octopus (ARM templates, PowerShell scripts)
- GitHub
OUTCOME
1st year: 75% increased traffic, new users up 82%, new sessions up 20%, mobile use up 62%<
- Enabled new services: interactive map; alerts via mobile garnered 4K sign-ups in 1st year
- Improved tracking and ease-of-use, visibility
- Innovative design/animation increased interest/engagement, better navigation
- Increased brand trust with better persona/ journey analysis and more human content
- Easier to deploy content globally and roll out websites for future locations
- Automation reduced errors, redirected resources to more valuable business activities
- Improved scalability to manage huge traffic fluctuations (up 300% due to COVID-19)
WHAT THEY SAID
The website looks stunning and the response from customers has made all of the hard work worthwhile.
Codehouse
Codehouse
Codehouse designs and builds digital experiences that make brands more successful.