Sitecore Experience Awards

Bayer Crop Science

Bayer Crop Science Polska AG

Project brief

Bayer AG is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer’s crop science division is committed to food security with a focus on innovative crop solutions as well as seeds and traits to increase productivity.

About

Bayer

Manufacturing

CHALLENGE

Support Bayer Crop Science's agriculture strategy to drive innovation through digital transformation to provide data and information to make more rational decisions

  • Create a website available on any device that provides the same comfort of use everywhere
  • Expand the reach to a group of farmers and fruit farmers
  • Expand sales channels in the agricultural sector
  • Adapt the layout of the new Bayer global brand book
  • Build a platform for future development including personalized content depending on region and threat risk, supplier inventory offerings, and expanding into new markets
SOLUTION

Solution used

OUTCOME

Created a website available on any device that provides consistent use everywhere

  • Easy and intuitive search for the right product through useful filters
  • Finding sale points in the region appropriate for the user
  • Search for a product suitable for a given disease that affected users plant
  • Check the weather forecast for the selected region (also using geolocation)
  • Grew sales channels in the agricultural sector
  • Created marketing campaigns based on landing pages
  • Increase sessions:
    • Desktop + 41.16%
    • Mobile: +55.01%
    • Tablet: + 3.83%
See the project
Infinity Group Sp z.o.o

Infinity Group Sp z.o.o

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