Sitecore Experience Awards

BHP

BHP

SEA category: Most impactful human connections
Project brief

BHP’s Chinese language site is increasing brand awareness in China, giving local team better marketing and communication tools and building a template for improving global online presence.

About

BHP Group

Energy

ANZ

Products

XP

XM

CHALLENGE

China seen as a critical and growing market for BHP

  • No dedicated, local language Chinese website
  • Brand campaign being launched in China
  • Provide better support for BHP in the Chinese market
  • Manage multi-region stakeholders (Perth, Melbourne, Shanghai and Singapore)
  • Initial plan was a quick-fix, static, low-function copy of the international site
  • Short deadline to deliver a new solution
SOLUTION

Solutions used

OUTCOME

Sitecore translation saved a huge amount of time, repurposed existing content

  • Improved digital marketing and content management
  • Increased speed to market because of faster content updates
  • Cut out need for time-consuming IT expertise
  • Developed and launched new site in just eight weeks
  • Involved a global team to overcome language, cultural and time zone challenges
  • Established a template for redeveloping BHP’s global online presence
See the project
WHAT THEY SAID
The site has played an important role in reaffirming our commitment to China. It’s also become an important communications channel for BHP to communicate our social and financial commitments to the market.

Spokesperson

BHP

Avanade

Avanade

Delivering the best customer experiences on the world's most trusted cloud platfrom
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