Sitecore Experience Awards

British Red Cross

British Red Cross

SEA category: Most impactful human connections in a changing world
Project brief

A new ‘Stories’ section on the British Red Cross website is delivering more inspirational, conversational and emotional content which has increased public engagement and site visit duration and returns.

About

British Red Cross

Nonprofit

UK

Products

XP

XM

CHALLENGE

Modernize and improve story site in line with new refreshed website image

  • React to changes in the way people engage with charities
  • Need for more emotional, conversational content
  • Improve the existing ‘Stories’ site which was a disconnected add-on to main website with poor visitor journeys
  • Grow and sustain donations and voluntary  work
  • Increase awareness of the charity’s work and brand relevance
SOLUTION

Solutions used

OUTCOME

Increased engagement rates, number of page visits, time on site and returns

  • Stories attracted more visits than main website, 10K in four months
  • Some story content delivered 20% to 54% click-through rates (CTR) in the calls to action (CTA)
  • Created more emotional, inspirational, meaningful content that develops stronger connections
  • New wheelchair hire service helped protect NHS during COVID-19 pandemic
  • Made creating and presenting content easier for charity teams
  • Developed a content model with customizable and reusable content, templates and automation
See the project
Mando Group Limited

Mando Group Limited

We help you to solve complex problems using digital technology, with high-performing digital teams.
Case Study

British Red Cross

British Red Cross, UK puts new platform to ultimate test

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