Sitecore Experience Awards
Chemours
SEA category: Most sophisticated implementation
Project brief
Chemours, a new kind of chemistry company, boasts a multi-brand, multi-site, multi-language, multi-region website that responds nimbly to business needs. The digital experience has translated to huge wins with customers.
About
Chemours
Manufacturing
North America
Products
XP
Challenges
- Create a winning, human-centric experience around a typically sterile-sounding field
- Implement user-testing, focus-groups, and other customer-centric methods to re-articulate brand
- Deploy digital and content strategies, user experience, testing, design, engineering and integrations
- Include SEO optimization, content development and hosting support
Solutions
- Sitecore Experience Platform (XP 9.2)
- Sitecore Experience Database (xDB)
- Sitecore Email Experience Manager (EXM)
- Integrations include:
- Azure (PaaS)
Results
- Drove a new type of content strategy and brand presentation digitally
- Launched optimized B2B marketing website ecosystem in less than 12 months
- Built synergy between interaction design, structured content, and flexible templating
- Increased overall inquiries by 250% across brands
- Generated 19% increase in total foreign language page views (year-over-year)
- Resulted in China becoming a top traffic source and large market