Sitecore Experience Awards

Chemours

SEA category: Most sophisticated implementation
Project brief

Chemours, a new kind of chemistry company, boasts a multi-brand, multi-site, multi-language, multi-region website that responds nimbly to business needs. The digital experience has translated to huge wins with customers.

About

Chemours

Manufacturing

North America

Products

XP

Challenges

  • Create a winning, human-centric experience around a typically sterile-sounding field
  • Implement user-testing, focus-groups, and other customer-centric methods to re-articulate brand
  • Deploy digital and content strategies, user experience, testing, design, engineering and integrations
  • Include SEO optimization, content development and hosting support

Solutions

Results

  • Drove a new type of content strategy and brand presentation digitally
  • Launched optimized B2B marketing website ecosystem in less than 12 months
  • Built synergy between interaction design, structured content, and flexible templating
  • Increased overall inquiries by 250% across brands
  • Generated 19% increase in total foreign language page views (year-over-year)
  • Resulted in China becoming a top traffic source and large market