Sitecore Experience Awards

Comgest

SEA category: Most sophisticated implementation​ ​
Project brief

With a reputation for responsible investing, Comgest‘s website enables different audiences to get targeted financial information in five languages while complying with regulations from 20 countries.

About

Comgest

Financial Services

Products

XP

XM

CHALLENGE

Update existing web presence; was outdated, slow and only accessible via desktop browser

  • Deliver a more refined and personalized user experience
  • Develop and enhance global brand image and awareness
  • Separate region/language sites with different 3rd-party financial information integrations
  • Detailed fund-specific pages for ~200 share classes (by regional availability), including interactive charts and document library
  • Deliver content to multiple audiences, in multiple languages
  • Accommodate different finance regulations across 20 countries
  • Manage with small in-house marketing and communications team
SOLUTION

Solutions used

OUTCOME

Content delivered to customers faster and at reduced cost via mobile, tablet and desktop

  • Increased customer engagement with personalized, relevant information
  • Delivered dynamic, interactive data in preferred language (English, French, Italian. German, Dutch)
  • Enhanced brand for supporting responsible investing
  • Targeted content to audience type (retail, wholesale, and institutional) while complying with regulations in 20 countries
  • Brought multiple, separate websites onto a single platform
  • Automation, content cloning, master content node and custom scripts help small team manage complex, multi-language content
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