Sitecore Experience Awards

Demant

SEA category:​ Most impactful human connections in a changing world​
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Category Winner

Project brief

Demant is a global pioneer of hearing aid technology. By centralizing Its 217 websites, deploying new services and improving content quality, Demant is helping to transform people’s lives.

About

Demant

Healthcare and Life Sciences

Products

XP

XM

CHALLENGE

Respond to growing demand for information and access to hearing loss healthcare

  • Fix perception that business and marketing activities lagged behind competitors
  • Manage a huge portfolio – 16 brands and 13M products sold annually to consumers and trades in 160 countries
  • Struggle to deliver quality customer-centric online experiences
  • Shorten time to deploy new websites
  • Transition from basic marketing campaigns with little or no personalization or automation
  • Provide content editors with more control over websites, without tech support
  • Maintenance and day-to-day use too expensive
SOLUTIONS

Solutions used

OUTCOME

Improved access to hearing loss support with an online hearing test and appointment booking feature

  • 71% increase in web traffic and more online purchasing
  • Cut speed to market from weeks to days
  • Added other services like B2B e-commerce and payment systems
  • Scalability and high availability enabled rollout of up to 10 new websites per month
  • 217 sites now supported by a single instance of Sitecore Experience
  • Automation now releases editors from complex, mundane IT work
  • Reduced content duplication, saving time/money with tools like AI to flag duplicated images
See the project (demant.com)
See the project (oticon.com)
See the project (hearinglife.com)
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