Sitecore Experience Awards

Dentons

SEA category: Most intelligent content optimization​
Project brief

Dentons, a multinational law firm, uses a powerful technology platform to showcase a large volume of multilingual content, communicating its expertise with clients who keep coming back for more.

About

Dentons

Professional Services

North America

Products

XP

CHALLENGE

Create a seamless digital experience platform

  • Improve customer experience for client engagement
  • Showcase need-to-know information faster
  • Personalize and contextualize website experience
  • Enhance loyalty and trust
  • Centralize and scale content marketing efforts
  • Optimize website experience for conversions
  • Revamp search indexing architecture
  • Implement scalable, reusable frameworks
SOLUTION

Solutions used

OUTCOME

Enabled main site and 15 multilingual microsites

  • Empowered team to update and create content with ease
  • Increased website traffic significantly
  • Generated reports using filters
  • Improved site’s time to go live
  • Reduced bounce rate by 8%
  • Boosted average time on site by 13%
  • Grew number of returning visitors by 16%
  • Converted users from submission forms by 20%
  • Augmented social media sharing by 22%
See the project
Altudo

Altudo

Delivering Future-Ready Customer Experience
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