Sitecore Experience Awards

Dexus Direct

SEA category: Most impactful human connections in a changing world​
Project brief

Although Dexus deals in property, it has shifted customer engagement and experience to the web, delivering some stellar results. 3D tours during lockdown uplifted engagement by 1000%.

About

Dexus Direct

Real Estate

Products

XP

CHALLENGE

Bring together multiple brands fragmented due to separate microsites and CMS platforms

  • Use digital branding and channels to support the “Space for your best work” message
  • Create more compelling human connections
  • Adopt a guiding principle of “every page is a homepage”
  • Turn traditional lead generation on its head and deliver a “direct to customer” strategy
  • Balance lead capture with space for customers to self-discover properties
  • Develop a single source of truth so property information is up-to-date and automated
SOLUTION

Solutions used

  • Sitecore Experience Platform (XP 9.1)
  • Sitecore Experience Accelerator (SXA)
  • Sitecore Email Experience Manager (EXM)
  • Path Analyzer
  • xProfile
  • Sitecore Cortex
  • Sitecore Experience Analytics Tools -xAnalytics
  • Integrations include:
    • Property database API
OUTCOME

Presented high level personalization with geo-localized content

  • Grew lead generation by 141% year-over- year
  • Email Shortlist function grew lead quality, brand connection
  • Allowed users to tailor search results to personal needs and aspirations
  • Increased traffic 30% and reduced annual bounce rate by 24%; Google search impressions rose by 216%
  • Improved speed to market for new in-house developed microsites
  • Delivered a 2.5x increase in page views compared to previously separate microsites
  • Tackled COVID-19 with virtual 3D tours resulting in 1000% engagement uplift
Ogilvy

Ogilvy

Ogilvy Experience infuses a brand’s unique emotional connection into every experience.