Sitecore Experience Awards
Dexus Direct
SEA category: Most impactful human connections in a changing world
Project brief
Although Dexus deals in property, it has shifted customer engagement and experience to the web, delivering some stellar results. 3D tours during lockdown uplifted engagement by 1000%.
About
Dexus Direct
Real Estate
Products
XP
CHALLENGE
Bring together multiple brands fragmented due to separate microsites and CMS platforms
- Use digital branding and channels to support the “Space for your best work” message
- Create more compelling human connections
- Adopt a guiding principle of “every page is a homepage”
- Turn traditional lead generation on its head and deliver a “direct to customer” strategy
- Balance lead capture with space for customers to self-discover properties
- Develop a single source of truth so property information is up-to-date and automated
SOLUTION
Solutions used
- Sitecore Experience Platform (XP 9.1)
- Sitecore Experience Accelerator (SXA)
- Sitecore Email Experience Manager (EXM)
- Path Analyzer
- xProfile
- Sitecore Cortex
- Sitecore Experience Analytics Tools -xAnalytics
- Integrations include:
- Property database API
OUTCOME
Presented high level personalization with geo-localized content
- Grew lead generation by 141% year-over- year
- Email Shortlist function grew lead quality, brand connection
- Allowed users to tailor search results to personal needs and aspirations
- Increased traffic 30% and reduced annual bounce rate by 24%; Google search impressions rose by 216%
- Improved speed to market for new in-house developed microsites
- Delivered a 2.5x increase in page views compared to previously separate microsites
- Tackled COVID-19 with virtual 3D tours resulting in 1000% engagement uplift
Ogilvy
Ogilvy
Ogilvy Experience infuses a brand’s unique emotional connection into every experience.