Sitecore Experience Awards

Construction worker

DP World

SEA category: Most intelligent content optimization​
Project brief

With 10% of global cargo on its books, DP World is delivering the right content to the right person at the right time and changing its brand perception from product seller to solution provider.

About

DP World

Logistics

Products

XP

CHALLENGE

Shift brand perception from a network of functional ports to a global trade enabler

  • Offer a personalized experience across 30 separately-branded websites, numerous countries, cultures, languages and industries
  • Provide cohesion to 30 generic brochure sites that were disjointed and offered poor content sharing, data and functionality
  • Create brand consistency and consideration about managing the customer experience
SOLUTION

Solutions used

OUTCOME

Created a modern, clean and engaging website, with clear direction and relevant information to customers, to stimulate conversation

  • Helped to change DP World's reputation from selling container space to providing value-add solutions
  • Delivered personalized, real-time and targeted content about solving logistical supply chain problems
  • Endabled regions/sub-brands to deploy localized content and experiences within corporate brand identity
  • Developed a scalable platform for launching new brands and sites in the future
See the project
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Horizontal Digital

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