Sitecore experience awards
Ecolab
Project brief
Ecolab is the global leader in water, hygiene and energy technologies and services that protect people and vital resources for customers in the food, healthcare, energy, hospitality and industrial markets in more than 170 countries around the world.
About
Ecolab
Manufacturing
CHALLENGE
Transform the way people discover and engage with Ecolab around the world
- Scalable digital transformation across divisions and 40 different industries around the world
- Improve the digital experience by enabling highly personalized content across a wide number of markets, audiences, offerings
- Deliver 180 individual website experiences based on country of origin, language, brand
- Provide customers with simplicity, personalization, and easy-to-access content anytime, anywhere
- Connect business and sales processes and customer data across public facing website, customer portal, eCommerce, and CRM
- ncrease revenues by enabling sales, cross-selling
- Improve buyer confidence, satisfaction
- Grow, reinforce brand value
- Enhance local experiences on a global scale
SOLUTION
Solutions used
- Sitecore Experience Platform (XP)
- Sitecore Experience Database (xDB)
- Multi-site, single tree taxonomy structure
- Integrations include:
- Salesforce Marketing Cloud
- Salesforce Sales Cloud (CRM)
- Coveo for search
- MotionPoint for translation
- Taxonomy Manager for Sitecore from enThink
OUTCOME
Revenue from new sales due to web interactions increased 130% from prior year
- New website experiences for 95% of sales base
- 38 English country origin sites, 22 translated local websites, 16 languages with three brand experiences in each, for 180 unique experiences
- Global non-U.S. visits increased from 20% to over 50% of all traffic
- Website inquiries turned around in 48 hours compared to 5 days previously
- Year-over-year Increases:
- 21% higher traffic
- 38% more video views
- 321% more downloads
- Search queries increased 25%
- Click throughs raised 32%
- 130% more contact form submissions
- +280% average industry page lift (some industry pages over 700%)