Sitecore Experience Awards

Eisai

SEA category: Most impactful human connections in a changing world

Honorable Mention

Project brief

Eisai, a global pharmaceuticals company, showcases an agile, modern digital marketing system, creating new experiences for its patients and customers.

About

Eisai

Healthcare and Life Sciences

Products

XP

XM

CHALLENGE

Build a digital platform to aid communication with patients

  • Consolidate all product-and-information-led websites and microsites to a central platform
  • Create immersive experiences that maintain and extend brand equity with a common set of campaign patterns and assets
  • Transform from fire-fighting problems to proactively thinking ahead
  • Standardize approach and methods across web platform
  • Modernize platform to include missing features
  • Coordinate measurement and optimization
  • Introduce reusable components across all business units to reduce duplication of effort
SOLUTIONS

Sitecore Experience Platform (XP 9.1)

  • Sitecore Experience Manager (XM)
  • Sitecore Experience Accelerator (SXA)
  • Integrations include:
    • FICO
    • Intelligent Automation
    • AWS Cognito
    • Alexa
OUTCOME

Developed a flexible system to address the needs of multiple brands across multiple geographies

  • Modernized digital marketing platform to enable seamless communication with patients
  • Standardized all brand websites with control from a single platform
  • Created economies of scale with effective reusability
  • Implemented standards for marketing agencies to follow
  • Increased website speed to market with in-house control and reduced agency fees
  • Offered agility to deal with parallel and changing drug priorities
  • Ensured compliance with global complex regulatory guidelines
See the project
Avanade

Avanade

Delivering the best customer experiences on the world's most trusted cloud platfrom
Case Study

Case Study: Fluxys Creates Content Faster & Improved Site Traffic

Learn how Fluxys Created Content Faster & Improved Site Traffic with Sitecore

Case Study: Fluxys Creates Content Faster & Improved Site Traffic
Case Study

Case Study: Procter & Gamble Transform Their Massive Digital Marketing Presence

With Sitecore, P&G transforms its massive digital marketing presence worldwide through an agile global platform that lowers cost, speeds time to market, and delivers a better consumer experience.

Case Study: Procter & Gamble Transform Their Massive Digital Marketing Presence
Case Study

Case Study: Swiss Post gained 89% more site views with Sitecore

Read how Swiss Post re-focused employed human-centered design and machine learning to improve the customer experience, gaining 89% more site views, with a 300% increase in views during Covid period, and +20% more mobile use with Sitecore.

Case Study: Swiss Post gained 89% more site views with Sitecore
Case Study

Case Study: PMIEF Increase Traffic & Site Engagement With Sitecore

Read how The Project Management Institute Educational Foundation improved engagement score and customer acquisitions, integrated their site with their CRM, and enabled reporting to better understand donors using Sitecore.

Case Study

Case Study: IPC Improved Content Management with Sitecore

Learn how IPC Improved Their Content Management with Sitecore

Case Study

Case Study: FLSmidth Consolidates 15 Sites Into 1 With Sitecore

Read how FLSmidth used Sitecore to consolidate 15 sites to one corporate site, increasing exposure of products in a consistent way and boosting marketing leads to 1800/month.

Case Study: FLSmidth Consolidates 15 Sites Into 1 With Sitecore
Case Study

Case Study: DP World Created A Modern Website With Sitecore

See how DP World Created A Modern Website With Sitecore

Case Study: DP World Created A Modern Website With Sitecore
Case Study

Case Study: SMUD Improved Business Process & Personalized Content

Learn how SMUD Improved Business Process & Personalized Content with Sitecore