Sitecore Experience Awards

Emirates

Emirates NBD

SEA category: Most impactful human connections in a changing world​

Honorable Mention

Project brief

A new app and website with engaging, personalized banking and lifestyle content has helped Liv. to shake up the UAE financial market and become one of its top service providers.

About

Emirates NBD

Financial Services

EMEA

Products

XP

CHALLENGE

Support continual growth

  • Support continual growth, expansion and reputation as an innovative market disrupter
  • Provide a world-class, personalized and engaging digital banking experience
  • Repair poor control, no analytics or reporting, and limited acquisition on existing platform
OUTCOME

Increased customer engagement with more users visiting the app

  • Created an app called "Liv." to help Emirates NBD become a leading UAE bank. Acquired 400K+ customers and 10K+ new ones a month
  • Increased customer engagement with more users visiting the app
  • Produced a 75% increase in app use and high app store rating, doubled website traffic
  • Cut costs, time-to-market, improved governance
  • Created a digital on-boarding and servicing model for lifestyle banking, financial planning
  • Personalization helped inform, guide, motivate consumers to manage money better, in real time and in own language
  • Enabled simple tap to view spending, split bills, send money, pay household bills
  • Respected local culture with features like prayer time, weather and currency conversion
  • Used customer behavior and interests to improve and fine-tune content and engagement
  • Sitecore Experience Platform (XP 9.3)
See the project
Sitecore's platform has delivered operational efficiencies and introduced new governance and analytics capabilities. The response from employees has been very positive with 80% liking the new experience.

Gautam Kapur

VP Customer Strategy

Emirates NBD

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