Sitecore Experience Awards

Formica Corporation

SEA category: Most sophisticated implementation
Project brief

Formica’s new digital platform is no longer “your grandma’s website,” engaging users to order from a catalog and complete purchases easily.

About

Formica Corporation

Manufacturing

North America

Products

Salesforce

XP

XM

CHALLENGE

Energize, elevate branding

  • Develop a personalized experience
  • Enhance user ability to find products across entire catalog
  • Implement search allowing users to easily choose from patterns and colors
  • Generate leads
  • Deploy new features easily
SOLUTION

Solutions used

OUTCOME

Launched a new brand in less than 12 weeks

  • Removed barriers to users’ ability to accomplish goals, including content creators
  • Increased response time—site hosted on servers in three regions around the world
  • Revolutionized search approach
  • Enhanced navigation, sample ordering process from catalog
  • Went beyond images with a focus on rich library of color and pattern options
  • Added a sister brand to the portfolio
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