Frasers Property

FrasersProperty-Logo

Frasers Property continuous optimization transformation with Sitecore

Honorable Mention

Most Intelligent Content Optimization

357.22%

increase in page views

59.36%

increase in time spent on landing pages

Project brief

Utilizing Sitecore’s Experience Platform, Switch & Frasers Property joined forces to optimize the experience for residential property seekers, in order to increase engagement and brand awareness by nurturing through personalization. The initial data shows overall on-site engagement has improved with a 357.22% increase in page views, and a 59.36% increase in time-on-page.

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