Sitecore Experience Awards

Grand Circle Travel logo

Grand Circle Corporation

SEA category: Most intelligent content optimization​
Project brief

Grand Circle Corporation‘s reimagined website provides customized travel, discovery and adventure programs to its customers, increasing engagement and new bookings.

About

Grand Circle Corporation

Travel and Hospitality

North America

Products

XP

XM

CHALLENGE

Reimagine website to optimize relevancy and user experience

  • Focus on customer engagement and lead generation
  • Implement responsive design
  • Reduce bounce rate
  • Build trip module
  • Simplify navigation
  • Gain insight into website performance through analytics
SOLUTION

Solutions used

OUTCOME

Developed user-friendly solution

  • Improved lead generation and referrals
  • Revamped trip module generated 15% to 20% in new bookings
  • Enhanced page readability resulted in 20% increase in user time on page
  • Boosted rate of updates 3X
  • Increased mobile traffic by 30%
  • Established groundwork for future upgrades
See the project
Altudo

Altudo

Delivering Future-Ready Customer Experience
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