Sitecore Experience Awards
Jetstar
SEA category: Best innovation with emerging technologies
Project brief
Jetstar’s new digital platform is the heart of its business, helping 100 million visitors a year plan their journeys with ease and without interruptions.
About
Jetstar
Travel and Hospitality
ANZ
Products
XM
CHALLENGE
Establish a global content framework
- Evolve digital experience
- Ensure uptime and scalability
- Drive customer engagement, connected feel
- Adopt a continuous improvement model
- Increase usability, conversion
SOLUTION
Solutions used
- Sitecore Experience Manager (XM)
- Sitecore Managed Cloud
- Integrations include:
- FareCache
- WebSockets VOIP
- Salesforce
- DotRez
- Akamai CDN
- PaaS
- ReactJS
OUTCOME
Enabled ability to populate across all digital platforms
- Adopted a continuous improvement model
- Enhanced features regularly, added new ones
- Designed a component library
- Implemented chat bot to relieve stress on customer care, Online Click to Call
- Improved customer and content authoring experience
- Added auto-scaling feature for increased traffic