CASE STUDY
Klépierre turns shopping into a lifestyle experience
Transforming the in-person retail experience
Despite a decline in brick-and-mortar shopping and the COVID-19 lockdown, Klépierre, the European leader in shopping malls, is bucking the trend and delighting customers and retailers alike with an innovative digital shopping experience. Their 100 malls across a dozen countries attract roughly 1 billion visits every year. Klépierre malls, with around 200 brand-leading retailers, are in most of Europe’s major cities.
About
Klépierre
Retail
EMEA
Products
XP
Digital platform was outdated, inflexible, unfriendly
- Omnipresent threat of online retailing
- Attract more customers and retailers to Klépierre malls
Solutions used
Faster time to market and reduced IT complexity
Klépierre’s new digital, data, and CRM platform has transformed its website content, making information relevant and easy to access. Customer feedback has been full of praise. Retailers have their own virtual shop window with strong branding and images, location maps, and other useful information. There’s been a 40% improvement in time to manage content across multiple sites and channels. Sitecore Managed Cloud transformed how the new digital platform was deployed, speeding time to market and reducing infrastructure costs and complexity, improving personalization and the customer experience.
- 6 months to deploy 93 sites in 14 languages
- 99.999% availability across 11 countries
- 40% content management improvement
Sitecore is a key success factor in Klépierre delivering a personalized, customer-centric and omnichannel experience, while retailers get a new brand territory with qualified traffic, improved transformation rates, and better consumer knowledge.