CASE STUDY

Komatsu Australia launches mobile-optimized commerce portal

Sitecore integration with business systems enables customers to search and purchase the right parts from complex catalog
Project brief

The top 1% of Komatsu Australia customers generate 80% of revenues. These large customers receive regular in-person sales calls. Komatsu wanted a better way to serve what it calls the “long tail customers” — the 99% that generate 20% of sales. The company aimed to create a mobile-optimized, self-service portal making it easy to find and purchase products from a catalog of 450,000 parts. The goal was to increase sales, customer satisfaction, and internal efficiencies. 

About

komatsu

Manufacturing

ANZ

Products

XP

CHALLENGE

Improve service to "long tail" smaller customers

  • Streamline searches and transactions
  • Increase sales, reach new customers
  • Make Komatsu easy to do business with
SOLUTIONS

Solutions used

OUTCOME

Portal speed leads to 90% faster transactions

  • 11% lift in new users
  • Mobile optimization increased sales enablement
Download case study
WHAT THEY SAID
Leveraging Sitecore, we’re making life easier for our customers.

Todd Connolly

General Manager of Construction Solutions

Komatsu Australia Pty Ltd

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