CASE STUDY

Leeds Beckett University

Leeds Beckett University partners with Sitecore to drive £17m revenue target

Leeds Beckett University increases student engagement by up to 40% with inspiring website powered by Sitecore technology
Project brief

The UK’s tertiary education sector has seen huge funding disruption in recent times, with students expected to pay for education and living expenses through personal loans. Consequently, they are more selective about where they study. With 150 universities vying for the student pound and providing similar courses or alternatives like online and distance learning, universities like Leeds Beckett University must fight to attract students (and staff) and differentiate their learning and life experiences. They also need to attract international students who generate additional revenue.

About

Leeds Beckett University

Education

UK

Products

XP

XM

CHALLENGE

Differentiate Leeds Beckett University in the highly competitive higher education sector

  • Set up a single platform to manage and present vast and varied amounts of information
  • Deliver a personalized experience
  • Improve time to market - speed up delivery of content
SOLUTION

Solutions used

OUTCOME

Website transformed into a dynamic, personalized hub of content

Leeds Beckett University has transformed its website into a dynamic and personalized hub of content. Students get a seamless, unified, and one-university experience. Compared to the previous year, call-to-action completions by undergraduates have increased by almost 23%, with the potential to increase revenue by £17 million. Post-graduate completions are up by 40%, leading to £3.4 million in possible extra revenue. Overall, Sitecore has elevated the university’s brand and helped deliver an increase in revenue, simple personalization, and improved time to market.

  • A seamless, unified, and one-university experience for students
  • On track to deliver a potential £17m revenue increase
  • Achieved a 40% increase in student engagement
  • Expected to deliver an 8,000% ROI
  • Elevated the university’s brand
  • Achieved other results like fast time to market, simple personalization
  • Welfare, mental health content is quickly and easily published and updated
WHAT THEY SAID
Sitecore has delivered an intuitive digital experience tailored to individuals throughout the process rather than catering for all.

Dee Reid

Director of External Relations

Leeds Beckett University