CASE STUDY
Leeds Beckett University partners with Sitecore to drive £17m revenue target
The UK’s tertiary education sector has seen huge funding disruption in recent times, with students expected to pay for education and living expenses through personal loans. Consequently, they are more selective about where they study. With 150 universities vying for the student pound and providing similar courses or alternatives like online and distance learning, universities like Leeds Beckett University must fight to attract students (and staff) and differentiate their learning and life experiences. They also need to attract international students who generate additional revenue.
About
Leeds Beckett University
Education
UK
Products
XP
XM
Differentiate Leeds Beckett University in the highly competitive higher education sector
- Set up a single platform to manage and present vast and varied amounts of information
- Deliver a personalized experience
- Improve time to market - speed up delivery of content
Solutions used
- Sitecore® Experience Platform™ (XP)
- Sitecore® Experience Manager™ (XM)
- Sitecore® Experience Database™ (xDB)
- Sitecore Services
- Integrations include:
- Social media: Instagram and Twitter
- PRGloo communication management
- JotForum online form builder
- Google Maps
- Unistats comparative university statistics
- Courses feed
- Funnelback search engine
Website transformed into a dynamic, personalized hub of content
Leeds Beckett University has transformed its website into a dynamic and personalized hub of content. Students get a seamless, unified, and one-university experience. Compared to the previous year, call-to-action completions by undergraduates have increased by almost 23%, with the potential to increase revenue by £17 million. Post-graduate completions are up by 40%, leading to £3.4 million in possible extra revenue. Overall, Sitecore has elevated the university’s brand and helped deliver an increase in revenue, simple personalization, and improved time to market.
- A seamless, unified, and one-university experience for students
- On track to deliver a potential £17m revenue increase
- Achieved a 40% increase in student engagement
- Expected to deliver an 8,000% ROI
- Elevated the university’s brand
- Achieved other results like fast time to market, simple personalization
- Welfare, mental health content is quickly and easily published and updated
Sitecore has delivered an intuitive digital experience tailored to individuals throughout the process rather than catering for all.