CASE STUDY
Global manufacturer transforms business model to connect with end-users
Leister AG, a pioneer of plastic welding and process heat products, has a successful business model with B2B customers and a global network of 130 distributors. But to grow revenue, increase brand awareness, and improve the customer experience, the company needed to connect better with end-user customers and offer new mobile and IoT services. Leister worked with Sitecore to build a new digital platform to centralize digital assets, improve end-customer engagement, and support next-generation mobile experiences.
About
Leister AG
Manufacturing
EMEA
Products
XP
Grow revenue and increase brand awareness
- Grow revenue, increase brand awareness, improve the customer experience
- Connect with end-customers while maintaining B2B client relationships
- Shift from traditional B2B model to B2B2C
- Improve content management which was complex, slow, and inefficient
Solutions used
- Sitecore Experience Platform (XP)
- Sitecore Experience Database (xDB)
- Sitecore Personalization, AB Testing, Analytics, Marketing Automation, Optimization
- Sitecore Email Experience Manager (EXM)
- Sitecore Headless Services JavaScript SDK
- Hosted on Microsoft Azure Cloud PaaS
- Integrations include:
- Coveo search technologies
- Akamai CDN (Content Delivery Network)
- Transperfect automated translation
Better, faster, stronger
Leister’s new Sitecore platform was launched globally in 10 languages, and is a modern, integrated, and scalable solution that enables innovative B2B2C digital solutions and customer centricity. Leister is deploying new services and features easily and quickly and managing cross-environment content globally with Sitecore for all Leister websites. Quotation requests are up 10%, and content editing is 15% faster. Within weeks of launching its new Sitecore-powered platform, Leister improved the customer experience and increased efficiency by over 50%.
- Transforms the customer experience, enables B2B2C engagement
- 10% more quotation requests
- 15% faster content editing
- 36% fewer terminated advertising-driven visits
- 50% higher efficiency
- Supports content on 1,400 products, expected to double in a month
As we transform our business, Sitecore enables Leister to deliver next-generation B2B2C customer experiences and exciting new services like predictive maintenance.