CUSTOMER STORY
India’s leading automaker transforms customer experience with Sitecore
Enabling reusability and business ownership drives technology efficiencies, 50% faster time to market, and 30% lower costs at Mahindra Auto
Category Winner
Best Experience Transformation
25%
Additional sales demand supported
50%
Faster time-to-market for new online products
30%
Cost reduction
100%
Business ownership of content management with no technical team involvement
10,000
Concurrent users with zero downtime
About
Mahindra Auto
Automotive
AP
Products
XP
Meeting the expectations of digital-savvy customers
Mahindra Auto, part of the Mahindra & Mahindra Ltd. group of businesses, is a prominent Indian vehicle manufacturer specializing in SUVs, eSUVs, commercial vehicles, and trucks. Recognizing the need to meet the high expectations of its digitally-savvy customer base, Mahindra Auto embarked on a strategic initiative to enhance the digital customer experience. Using a Sitecore-powered solution, Mahindra Auto aimed to mitigate the risk associated with longer development cycles and remain competitive in the market.
New online sales channel
Mahindra Auto collaborated with Sitecore partner, Horizontal Digital, to create an innovative digital solution using the Sitecore Experience Platform. This solution facilitates online vehicle purchases, enhancing the company's business offerings. The Mahindra Auto digital platform offers customizable car options and a seamless end-to-end online buying process. Through this transformation, Mahindra Auto increased IT management efficiencies for a 30% reduction in infrastructure costs.
Delivering a seamless customer experience
The Sitecore-driven Mahindra Auto digital platform streamlines a four-step process for customers, allowing them to personalize vehicles, receive instant exchange quotes, explore finance and insurance options, and complete payments seamlessly in a user-friendly online environment. This efficient experience has led to a decrease in customer drop-offs, and 25% higher sales demand. Sitecore's scalability ensures consistent performance, easily supporting 10,000 concurrent users. Additionally, Sitecore simplifies content management for non-technical staff utilizing the reusable component library, which has cut the time required to launch new products online by over 50%.
Sitecore technology has empowered Mahindra Auto to proactively meet consumers' evolving digital expectations. With Sitecore, we've expedited web feature development on our Mahindra Auto digital platform, enhancing the customer journey and capitalizing on immersive digital engagement to serve various business opportunities.